For Australia, as in New Zealand, the tourism industry is as diversified as it is significant. Pre-COVID-19, the international tourism industry in Australia was valued at AUD$45.4 billion with 8.7 million annual visitors, from key markets including Japan, China, USA, New Zealand and India. (For a breakdown on this data, visit Tourism Research Australia).
New Zealand and Australia have always enjoyed a strong trans-Tasman travel relationship, mainly due to the proximity, ease of travel and a range of products. In 2019, arrivals of Kiwis tourists into Australia reached 1.3 million, whilst 1.5 million Australians travelled across the Tasman to New Zealand.
On top of international tourism, Australians travel extensively within their own country. In 2019, domestic tourism was estimated to be worth AUD$80.7 billion to the Australian economy.
The concept of the 'Trans-Tasman Bubble' is certainly growing in momentum with the formation of the 'Trans-Tasman Safe Border Group' - a joint working group made up of health experts and airline, airport and border agency representatives from each country who are developing a comprehensive proposal for reopening the air border. The group will share this with Ministers on both sides of the Tasman in early June.