Singapore’s “circuit breaker” has ended, with less rigid restrictions in force.
From 19 June almost the entire economy opened up under Phase Two, including retail shops, consumer services, and dining in at food and beverage outlets (subject to a cap of five people per group). The rule will still apply for households of more than five people, who will have to sit at different tables. Liquor sales and consumption must cease at 10.30pm. Live music, television and video screenings will not be allowed in all food and beverage outlets.
Larger public venues with high human traffic, such as malls, will be subject to capacity limits. Operators must prevent long queues or crowds from building up.
Masks must continue to be worn outside and in workplaces.
The notable exceptions to re-opening include large-scale events and venues, such as conferences, exhibitions, concerts and trade fairs; and entertainment venues such as bars, nightclubs, karaoke outlets, cinemas, theatres, and indoor and outdoor attractions.
A NZTE survey of Singaporeans in April 2020 found many opportunities for New Zealand exporters to leverage New Zealand's brand and reputation.
The survey of 444 households found the safety of New Zealand products is perceived as very high in Singapore (81% agree), and 75% of Singaporeans agree that they trust products from New Zealand. Older demographics trust New Zealand products more than younger consumers.
New Zealand's image can help companies trade off natural, organic and sustainable claims in Singapore, with perception of its ability to produce natural products very high in Singapore at 79%. Singaporean consumers were also the most likely in the survey to claim to favour sustainable products at 73%.
Figures from a MFAT report posted July 2020 shows New Zealand’s goods exports to Singapore were up by 20% for the first five months of 2020, compared to the same period in 2019. New Zealand food exports to Singapore have held up in 2020, with dairy and fruit exports increasing by 22% and 52% respectively, and meat exports holding steady.
Singapore’s food security concerns provide an opportunity for New Zealand food and beverage companies. The city-state’s digitalisation agenda also provides opportunities for New Zealand’s fast-growing tech sector to expand its presence in-market.