The scope and pace of change in the technology sector due to COVID-19 in Australia is enormous. Revenues are dropping for many end-user organisations, requiring them to rapidly adjust their strategies, expenditure and staffing levels, market participation and so on.
Technology and services suppliers have found that the degree and scope of their business control systems around pipeline, customer satisfaction, churn rates and marketing strategy have been lacking in the current pandemic. However, it is a timely reminder that systems and processes need to allow not only for effective execution, they are also a safety net against variations in market conditions. Many technology and services providers have experienced a significant change to their ability to execute their current projects, close existing opportunities and build new opportunities.